Balancing the vivid colours drawn from the fresh produce of the Pakistani farming community paired with rustic hand drawings and nostalgic display typefaces, we developed an energetic brand identity that felt inspiring, uplifting and wholesome. We wanted to show some constraint in the execution of the logo to communicate a confident and trustworthy initiative with a sense of establishment. The client wanted a sustainable and budget-friendly solution for packaging design which resulted in the development of a standard sticker label to begin with soon branching out to juice and jam labels. Once established locally in Lahore, Studio Stratos paired up with The Farmette team once again to bring the brand online with a full website design.